Connect directly with decision-makers, buyers, and industry leaders through strategic CADSI sponsorship opportunities
Trusted by 200+ companies including
Connect directly with decision-makers, buyers, and industry leaders through strategic CADSI sponsorship opportunities
Trusted by 200+ companies including
The Canadian defence and security market is expanding fast. New spending commitments are creating real opportunities for emerging tech and dual-use innovators.
In June 2025, Prime Minister Mark Carney confirmed that Canada will reach NATO's 2% of GDP defence spending target by early 2026.
At the 2025 NATO Summit in The Hague, Allies agreed to raise combined defence-related spending to 5% of GDP by 2035. This includes at least 3.5% on core defence and 1.5% on cyber, innovation, and infrastructure.
It’s the fastest way to be seen, build credibility, and start new conversations with the right buyers and partners.
Direct connection to $30B+ procurement pipeline
900+ senior decision-makers at flagship events
Be recognized as a serious industry player
Meet buyers, government and ecosystem partners
Sponsorship is open to non-members ready to connect with Canada's defence and security community.
Choose the event that aligns with your market entry goals. These are featured opportunities to connect your company to Canada’s defence and security ecosystem and that offer the strongest visibility, access, and value for emerging tech and dual-use firms:
Showcase your company at Canada's largest defence and security trade show. Meet buyers, government decision-makers, and global industry leaders driving national and allied security priorities. Sponsorship positions your brand where influence, visibility, and partnerships converge. Exhibiting puts you directly on the show floor alongside the industry’s biggest players.
registrants from Canada and across the globe
defence, security & emerging tech exhibitors
attendance growth year over year
local and national media
MPs, Senators and Cabinet Ministers
Canadian government attendees
2025 CANSEC statistics
Put your company in front of Canada's top cyber and digital decision-makers. Sponsor the leading event where national security agencies reveal priorities, projects, and procurement plans. Be seen as a serious player as Canada accelerates investment in digital defence.
engaged attendees from government and industry
of government attendees were in leadership positions
of industry attendees were in leadership positions
reported high satisfaction with their experience
gained business insights that directly impact their strategies
Sponsoring CADSI’s International Program puts your brand at the centre of Canada’s official global presence in defence and security. As part of the Canada Pavilion at premier international events, your company gains high-impact visibility among global buyers, partners, and government stakeholders.
Sponsorship offers more than brand recognition, it aligns you with Canada’s trusted trade mission and demonstrates a commitment to international collaboration, innovation, and national security.
unique attendees from industry, military government and association reps
military attendees who are General Officers, Flag Officers and Senior Ranks
industry individuals who are in senior positions such as CEO, Presidents or Vice Presidents
overall attendee satisfaction rate
felt engagement with project officers was valuable
had one-on-one time with CAF representatives
Champion diversity and elevate your brand by sponsoring WiDS, Canada’s leading initiative for advancing women in defence and security. WiDS promotes inclusive leadership, funds scholarships and fellowships through its Emerging Leaders Campaign, and creates high-visibility platforms for women at all stages of their careers. Signature programs include speed mentoring, leadership workshops, and in-person networking events, offering powerful visibility among government, industry, and Canada’s next generation of talent.
individuals across industry, military and government
attendees at our 2025 Annual Awards Breakfast
of tables purchased by government at our 2025 Annual Awards Breakfast
government agencies present at our 2025 Annual Awards Breakfast
scholarships awarded
fellowships funded
Be part of Canada’s official global presence in defence and security. Sponsoring CADSI’s international program places your brand at the centre of high-impact visibility. Exhibiting under the Canada Pavilion puts your company in front of global buyers, partners, and government stakeholders at premier international events.
Canadian companies showcased annually
exhibitors per event under the Canada Pavilion
nations in attendance per show
government-led networking and insight events per mission
of participants rate the Pavilion as high quality
say it strengthened their international positioning
Maximize your investment with custom packages and multi-year partnerships
on three-year commitments
Interested in sponsoring multiple CADSI events or exploring full-year visibility? We create custom packages tailored to your specific business objectives and market entry goals.
By committing to a three-year partnership with CADSI, you could receive up to a 16% discount. This helps you maximize your budget while securing a consistent presence across key industry events. A long-term agreement gives your brand steady engagement, visibility, and recognition across Canada's evolving defence and security landscape.
Find answers to some of the most common questions about CADSI, the benefits of being a member and the various membership options available.
Still have questions? Contact us to connect with our membership support team.
No. Sponsorship is open to all companies. You do not need to be a CADSI member to sponsor a CADSI event. However, members do receive additional benefits.
Sponsorship packages include high-visibility placement across CADSI’s digital and event channels, targeted reach into defence, security, and government audiences, and branding across flagship event pages, eblasts, speaking opportunities and on-site visibility.
Setup moves fast once you confirm your package. Digital placements can go live within a few business days, and event-related assets follow CADSI’s production timelines. You receive a clear checklist so you know exactly what to prepare and when, and the CADSI team guides you through each step.
Sponsors reach decision makers who drive defence and security spending and gain year-round visibility that supports long sales cycles. CANSEC alone draws more than 15,000 registrants and over 300 exhibitors, generating significant business activity across the sector. Emerging tech companies often see increases in qualified meetings, partner interest, and brand recognition as they enter procurement and capability development conversations earlier.
Yes. Sponsorship packages can be tailored to match your goals. You can scale visibility, focus on specific audiences, or combine event, digital, and thought-leadership assets to build a stronger presence. CADSI’s team works with you to align the package with your product roadmap and target buyers.
Join the companies already accelerating their growth through strategic CADSI partnerships.
Sponsorship is open to non-members ready to connect with Canada's defence and security community.
Canadian Association of Defence and Security Industries
